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Travelers signs 10-year title agreement; extends marketing sponsorship with PGA TOUR.

POSTED February 27, 2014
BY Timothy W. Gaffney
Twitter: @TimothyGaffney

Below is a press release from the Travelers Championships, an event we covered last year and will be giving you even more this June!

HARTFORD, Conn. (February 27, 2014) - The PGA TOUR, the Greater Hartford Community Foundation and Travelers (NYSE: TRV) announced today a 10-year title sponsorship extension of the Travelers Championship. Travelers became the title sponsor of its hometown tournament in 2007.

The announcement was made by Travelers Chairman and CEO Jay Fishman, Travelers Executive Vice President and CAO Andy Bessette, PGA TOUR Commissioner Tim Finchem, and Tournament Director Nathan Grube, during a morning press conference at the Connecticut Convention Center in downtown Hartford.

In addition to the title sponsorship, the PGA TOUR and Travelers have extended their official marketing relationship. Travelers will continue as the "Official Property Casualty Insurance Provider of the PGA TOUR, and Champions Tour" through 2018.

"The Travelers Championship is an important part of the sports history in Connecticut and has presented us a tremendous opportunity to support the community and charities throughout the region," Fishman said. "Our sponsorship of the Travelers Championship has been a great investment for the community and our business. We are also very pleased to have the opportunity to promote both our commercial and personal property casualty insurance by extending our marketing relationship with the PGA TOUR."

"As a longstanding pillar of the Greater Hartford community, Travelers took the significant step in 2007 to assure this tournament's future and the continuation of its significant charitable and economic impact," Finchem said. "Since that time, the tournament has continued to prosper and remain a tremendous asset to the entire region, thanks to the outstanding partnership between the host organization and Travelers. We are thrilled that this legacy will continue, and we are delighted to expand our relationship with Travelers through our Official Marketing Partner Program." 

"Travelers became the title sponsor of the Travelers Championship because it is good for the community and it benefits charity," said Bessette. "By extending our title sponsorship, expanding our official marketing partnership with the PGA TOUR, and by adding new fan enhancements, we are well positioned to build upon what we have accomplished in the first seven years as title sponsor." 

The Travelers Championship has generated more than $31 million for charities throughout Connecticut since its inception in 1952, including $1.253 million for 180 charities in 2013. A primary beneficiary of the tournament has been The Hole in the Wall Gang Camp, a residential summer camp and year-round center designed to serve children and families coping with cancer and other serious illnesses. It was founded in 1988 by the late Paul Newman.

"Travelers has been incredibly supportive and dedicated to the success of this tournament," Grube said. "Travelers has been very active in terms of promoting the tournament and engaging the community in it, and has encouraged its employees to become involved as volunteers. It is a wonderful partnership."

The 2014 tournament will be held the week of June 16-22 at TPC River Highlands in nearby Cromwell, Conn. The defending champion is Ken Duke, who secured his first PGA TOUR win at the Travelers Championship after 187 starts.

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